From Engine Oils to Innovation at SusHi Tech Tokyo

A Landmark Event for Asian Startups and Energy Innovation

ENEOS Holdings, Inc., renowned for its high-quality engine oils and car oil products, recently made a splash at the SusHi Tech Tokyo 2024 Global Startup Program. This prestigious event, held at Tokyo Big Sight on May 15-16, 2024, attracted over 40,000 attendees from across the globe, including:

• Representatives from leading startups
• Executives from major corporations
• Government officials
• Individual investors
• Students and aspiring entrepreneurs

Standing Out: From Car Oil to Cutting-Edge Technology

As a sponsoring company, ENEOS showcased its evolution from a traditional engine oil provider to a driver of future innovation. The company's booth was a true head-turner, cleverly designed to resemble a gas station - a nod to ENEOS's roots in car oil and engine lubricants. This unique approach paid off, as the ENEOS-colored exterior stood out prominently against the backdrop of predominantly black-themed displays.

A Visual Journey: From Engine Oils to Tomorrow's Energy Solutions

The booth's concept brilliantly encapsulated ENEOS's corporate philosophy: "Supporting today's norm, taking the lead for tomorrow's norm." Here's how they brought this idea to life:

1. The Exterior: Resembling a familiar gas station, ENEOS's current role is to provide engine oils and car oil to consumers.
2. The Interior: Showcasing ENEOS's diverse portfolio of startup investments and collaborative projects, highlighting the company's evolution beyond traditional automotive lubricants.

Surprising Visitors: Beyond Car Oil to Future Tech

Many attendees, both domestic and international, were pleasantly surprised to learn about ENEOS's proactive stance on startup investments and collaborations. For some, it was their first realization that the company known for engine oils was actively shaping future technologies.

The booth's design proved particularly effective in communicating ENEOS's identity to international attendees who were previously unfamiliar with the brand beyond its car oil products. The iconic ENEOS colours and gas station motif quickly established the company's energy sector credentials, while the innovative displays inside piqued interest in its venture capital activities.

Looking Ahead: ENEOS's Vision Beyond Engine Oils

This event marks another significant step in ENEOS's journey towards realizing its vision of supporting current norms while pioneering future ones. While continuing to excel in engine oils and car oil production, ENEOS is also positioning itself at the forefront of innovation in the broader energy sector and beyond.

Conclusion: Fueling Tomorrow's Innovations

As we move forward in an era of rapid technological advancement and shifting energy paradigms, ENEOS's presence at SusHi Tech Tokyo 2024 sends a clear message: this is a company that honours its heritage in engine oils while actively shaping the future of energy.

It will be exciting to see how the connections made and insights gained at this event will fuel ENEOS's ongoing commitment to innovation and progress. Stay tuned for more developments from this energy giant as it continues to bridge the gap between today's energy needs - from car oil to cutting-edge solutions - and tomorrow's groundbreaking technologies.

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